ABOUT ME
My creative life started at Pacific Northwest College of Art, where I picked up a camera intending to be a photographer and somehow never put down a video camera after that. Since graduating with my BFA, I've built a career as a digital marketer and content strategist, currently leading marketing for America Building Services across email, SEO, social media, and web.
But the work I'm most proud of doesn't pay well. On weekends I film live music videos for local Portland musicians, mostly for free, because I genuinely believe that independent artists deserve the same quality of visual storytelling as major label acts. It started as a side project and turned into something closer to a calling, and along the way it's helped me build a community of creative artists in Portland that I care deeply about.
Music has always shaped how I think about all my work. I grew up obsessed with guitar music, chasing it across every genre I could find, and eventually arrived at blues as the place where all of those threads seem to meet. There's something about blues specifically, that feeling of someone communicating something true and unguarded through an instrument, that I try to bring into everything I make, whether it's an email campaign or a live performance video shot under terrible lighting at a venue nobody's heard of yet.
I'm based in Portland with my girlfriend and our two dogs, Blue and Ivy.
When You Are the Marketing Team
There's no one to delegate to, no one to gut-check with, and no one to blame when something doesn't land. When you're the entire marketing function at a company, you figure things out fast or they don't get done. That reality shaped me into a marketer who thinks across the whole function at once, not just the corner of it I was assigned to.
At ABS, I've owned everything from content strategy and brand voice to website development and digital collateral. The goal was never vanity metrics. It was making sure that when a potential client evaluated us, everything they saw said this is a professional, trustworthy company. That's a quieter kind of marketing win, but in B2B, it might be the most important kind.
Focused by Nature, Disciplined by Necessity
The coffee is always on and the desk is always set up the way I like it. Beyond that, my working style comes down to two things I've had to learn to balance: the deep focus I bring to creative problems, and the discipline to get through the work that just needs to get done.
I'm at my best when a project has real teeth to it. Creative challenges, messy briefs, problems without obvious solutions. That's where I hyperfocus naturally, lose track of time, and do work I'm genuinely proud of. Earlier in my career I'd be lying if I said the tedious stuff didn't slow me down. But working as a one-person team has a way of curing that fast. When there's no one else to handle the unglamorous tasks, you learn to get through them with the same care you'd give the exciting stuff. Every job is a mix of both, and I'm genuinely okay with that.